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Strategic issues in marketing 822


 
Modulekode BEM 822
Kwalifikasie Postgraduate
Fakulteit Faculty of Economic and Management Sciences
Module-inhoud

This module aims to apply theoretical paradigms and perspectives in a strategic marketing context. The module will develop students' holistic, creative and abstract thoughts with the aim to integrate their previous knowledge.
Modulekrediete 20.00
NQF Level 09
Prerequisites No prerequisites.
Contact time 5 lectures
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Semester 1
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